Articles On Mobile Marketing

Mobile marketing isn’t about the device someone’s holding. It’s about the someone holding it. Use mobile optimization and text message marketing to put your business in the palm of their hand.

Selling to Gen Z: Authentic Marketing Strategies for Small Businesses

As the second-largest generation in the United States, Gen Z...

5 Tips to Improve your Online Presence in 2023

If I am a new customer stumbling across your business online...

15 Holiday Marketing Statistics for Small Business Owners

Black Friday, Small Business Saturday and Cyber Monday are...

How the Grateful Dead Mastered Marketing

In a time of peace, free love and rock ‘n’ roll, the...

Advertising Basics — What You Need to Know

Allotting money for advertising is a big step for a small...

Community Marketing Ideas — Winter 2022 and Beyond

Having a community that supports you is essential for...

Anatomy of a Successful Small Business Website

With so many businesses investing in social media marketing,...

Use Texting to Increase Sales and Improve Customer Communication

By Margie Zable Fisher It’s likely that this week, or...

Mind the Language Gap by Honoring Generational Communication Preferences

You've just finished up an appointment with your doctor and...

Avoid Friction — How to Communicate Change to Customers Effectively

No one likes being left in the dark, especially when it comes...

Are You Turning Off Your Customers? Here Are 6 Ways to Win Them Back

We live in a consumer-driven marketplace and, as we know,...

The Beginners Guide to Social Media Advertising in 2022

Have you dipped your toes into the paid social media waters?...

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